Amelia For Under Armour
Week 5
6.25- I started off the day by queuing up Morning Motivation posts. I thought this would be a great way to have “ever-green” content and provide something followers can look forward to!
I am also luck enough to be working on a naming project for a new technology. Make no mistake: We are an innovation company!
We also had a calendar run thorough with the Ultimate Intern Team, as travel and tons of HUGE projects are coming up. Can you say : ALL STAR GAME?
6.26 - For most of this week, it was all ALL-STAR, all the time. The MLB All-Star Game is a great opportunity for Under Armour to demonstrate our partnership with MLB as official performance footwear of the League.
It also is a great opportunity to activate and showcase our athletes, therefore we are planning a talk show in conjunction with MLB.Com that will feature 5 of our athletes and Cal Ripken Jr. , who is a great supporter of our brand.
We also had 18 of the Futures players in the 2012 Futures USA vs World game, which demonstrates what a great job we are doing as a brand to support young players and make them better!
Such a big event requires a great plan to accomplish all of these goals, so my focus was to build out the digital media plan and help coordinate with the rest of the UA team to ensure we had everything ready so we could knock it out of the park!
6.27 -In addition to MLB All-Star Planning, writing interview questions for our players, treatment for Kansas City Royals Executives Interviews, I also worked on one of our biggest movie features ever, The Dark Knight Rises. I was happy to work on all the digital copy and coordinate when we would release information. I know I’m excited to see UA all over the big screen!
After work, all of the interns and their managers headed to Camden Yards for the Summer League night at the yard to watch the Baltimore Orioles take on the Angels!
6.28
Today is one of everyone’s favorite days at Under Armour, and a day that really shows what we as a brand are all about: empowerment. It’s UA FREEDOM day! The Campus Events team did a fantastic job of transforming the UA parking lot into a patriotic celebration complete with barbecue and country music blaring above the red, white, and blue balloons. Teammates took time from their busy schedules to pay homage to all the heroes who make sacrifices to secure our right to freedom. Thank you to all the men and women who PROTECT OUR HOUSE here, and abroad. You inspire us!
6.29- Red Tettemer our super cool Agency Partners from Philly were in town to talk about an upcoming digital program we will be launching, so stay tuned. It’s always great to see the RT &P folks, as they were instrumental in choosing me for the internship! After the meeting, Jimmy, Dayana, and myself posted up in a conference room to get ready for a UA Basketball Twitter Chat with Denver Nuggets Strength Coach, Steve Hess! Meanwhile, Lani and Maggie were out treading the turf up in Tiwson for Day one of All- America LAX!
6.30- The interns turned out to make All- America Lax a great success. Check out the star studded gear that the nation’s top players sported!
We even got a chance to catch the Senior Boys game!
